Advertising & Marketing

Promotional Products: Why Are They Your Brand’s Best Partner?

Struggling with marketing? You can elevate your brand with promotional products like these:

Find out how popular they are and some tips to pick the right product to give.

How Effective Are Promotional Products?

Promotional products are a multibillion-dollar industry. That’s according to Promotional Products Association International (PPAI). In 2017 alone, it earned over $23 billion.

Industry sales volume has also been increasing. In 1998, manufacturers and wholesalers sold only 13 billion. Within 10 years, it grew to 16.6 billion.

No doubt, more products are investing in promotional goods such as these bags: The reason is simple—it’s effective.

Based on PPAI data, these types of merchandise can:

  • Widen the reach of your brand with 89% of consumers receiving one within the last six months
  • Boost brand recall with 90% saying they could remember the company
  • Enhance resonance as 82% said they developed a favourable impression of the brand

Promo products can also increase repeated exposure. Around 81% of the consumers who received it eventually kept it.

Most of all, you can potentially grow your revenue and customer base. In the same report, more than 80% would like to do business with the brand.

How to Choose the Right Promo Product

Promotional products are some of your brand’s best partners for marketing. For them to work, though, you need to be strategic in choosing them.

What do you exactly offer to your targeted audience? Here are four tips:

1. Match Your Promotional Product with Your Brand

It’s easier for your consumers to remember your brand or create a favourable impression if the promo products speak about your message.

For example, if you’re offering eco-friendly merchandise, you can pair them with jute or calico drawstring bags.

2. Combine Functionality and Design

An aesthetically appealing piece of promo merchandise attracts a crowd easily. What makes them keep it, though, is its functionality.

To ensure they will use the product over and over, and then increase your impressions, combine functionality with design. A good idea is a drinking bendable straw if you’re a yoga studio.

3. Go Universal

When you’re in doubt what promo product to give, pick the safest bets like these: Bags are fantastic because they’re useful, versatile, and handy.

You can have them custom-made to bear your company’s logo, slogan, or other proprietary markings.

4. Think about Your Audience

The newer generation, such as the millennials, are more likely to appreciate trendy goods than Generation X or the baby boomers. Colourful prints may suit this younger crowd as well.

More luxurious items such as cufflinks or executive planners may appeal more to older consumers.

Aren’t promotional products costly? Today, you can buy them in bulk. That will help you save money by driving down the costs of manufacturing and shipping.

In business too, it’s not always about how much you spend. Even more important is the value you get from it.

Promotional products can convert leads to customers, who may be repeat consumers. These make every penny you spend for a bag or a pen worth it. For more details, check it out at: